How do you create an identity system that is flexible, open, and alive?
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We redesigned the business cards as pocket-sized case studies for successful campaigns, which when flipped over have employee contact information on them. Every new employee gets a stack – almost like crowdfunding trading cards.
Slava Rubin, CEO Indiegogo
The new identity is active, embracing a world that is always changing, embodied in the way the type reacts to the local color in the photo.
Roles Included : Team Leadership, Creative Direction, UX Design Leadership, Strategy, Copy Writing