How can you make saving for college fun, even when it might be years away?

Make it easy and make it social.

During my tenure leading PUSH Offices we incubated several studio sponsored projects including this family P2P fund-saving platform. With both primary and secondary schooling costs soaring in the US we recognized an unmet need for collaborative and easy way to save.

Silverspoon fills the gap in the financial savings space and empowers new parents to save for their newborn. The platform makes sending, receiving gifts easy and social with context specific goals for every level of savings, from textbooks to a full ride at Harvard.

Roles Included : Team Leadership, Creative Direction, UX Design Leadership, Strategy, Copy Writing