How do you create a game day experience no one will forget?

The NY Giants’ agency of record turned to my team to produce a social interactive experience to celebrate Fan Appreciation Day.

We used its proprietary software, White Label Mosaic, to capture fans’ real-time Instagram posts and display them over more than 100 screens in MetLife Stadium, including the 40,000 sq ft JumboTron.


Many of the installations were interactive, capturing fans’ movements and gestures with a Microsoft Kinect and using them to manipulate the installations..


"This is awesome. Thank you for doing this Giants"

NY Giants Fan


Roles Included : Team Leadership, Creative Direction, UX Design Leadership, Strategy, Copy Writing