How do you create a game day experience no one will forget?

The NY Giants’ agency of record turned to my team to produce a social interactive experience to celebrate Fan Appreciation Day.

We used its proprietary software, White Label Mosaic, to capture fans’ real-time Instagram posts and display them over more than 100 screens in MetLife Stadium, including the 40,000 sq ft JumboTron.

 
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Many of the installations were interactive, capturing fans’ movements and gestures with a Microsoft Kinect and using them to manipulate the installations..

 
 

"This is awesome. Thank you for doing this Giants"

NY Giants Fan

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Roles Included : Team Leadership, Creative Direction, UX Design Leadership, Strategy, Copy Writing