What happens when you combine a visionary storyteller and the worlds first iconic phone?
Drummers that turn into robots of course!
Motorola collaborated with the iconic director Michele Gondry to create a short film for their iconic phone – the RAZR. We recognized that Gondry would bring his own fan base that would be as interested in the process as the end result.
A microsite dedicated to the film showcased productions stills, inspiration, and product information about the RAZR.
The site also became a destination for fans with behind the scenes footage, sketches by Michel Gondry and downloads such as RAZR/GONDRY wallpapers.
Roles Included : Team Leadership, Creative Direction, UX Design Leadership, Strategy