What happens when you combine a visionary storyteller and the worlds first iconic phone?

Drummers that turn into robots of course!

Motorola collaborated with the iconic director Michele Gondry to create a short film for their iconic phone – the RAZR. We recognized that Gondry would bring his own fan base that would be as interested in the process as the end result. 

A microsite dedicated to the film showcased productions stills, inspiration, and product information about the RAZR.

 

 
Michel Gondry Motorola Microsite
Michel Gondry Motorola Set
 
 
 

The site also became a destination for fans with behind the scenes footage, sketches by Michel Gondry and downloads such as RAZR/GONDRY wallpapers.

 
 
Michel Gondry 2
Michel Gondry Motorola Site Still

Roles Included : Team Leadership, Creative Direction, UX Design Leadership, Strategy